Is SEO Dead in 2025? Read Before You Believe

Published: 15 Sep 2025

“Is SEO Dead in 2025?” Not in the way you think it is.

If SEO had a dollar for every time it was declared dead, it would probably outrank your website on Google in seconds. This question has become the clichéd “Do we still need websites?” debate.

However, in 2025, with AI Overviews, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) in the mix, things are changing (for better or for worse, we don’t yet know).

However, that doesn’t mean SEO is dead; it is only evolving, just like all of us.

So, here’s what’s confirmed, what’s new, and what you can do to stay visible.

The Shift in Search Engine Algorithms 2025

So, what’s really going on? What has changed in search engine algorithms?

Here is the real tea:

AI overviews are Taking Over

Try searching for a query in search engines, such as “2025 SEO updates.” Here is what we got:

This is an AI overview, and it is becoming increasingly prevalent with the latest algorithm updates. In fact, Semrush data shows that in March 2025, ~13.14% of all queries triggered an AI Overview, up from ~6.49% in January.

This represents a massive shift that has forever transformed the traditional SEO landscape. This way, people can get summaries directly on Google without having to click through. For many “informational” queries, the tool doesn’t just list results, it answers them.

Want to upgrade your SEO Game? Reach out to the best SEO company in Pakistan, like Adex360.

Zero Click Results are Skyrocketing

Think about it, how often do you really click on a website and skim through the blog? Not much, right?

This is another major shift, all thanks to AI overview and featured snippets. Now, a significant portion of queries end up without a click. (Oh no, website traffic).

According to The Guardian, news sites have experienced a drastic decline in click-through rates. Dropping by 56.1% on the desktop site and 48.2% on mobiles.

This can significantly impact your website’s SEO if not done well. This is why we recommend obtaining professional SEO services from top digital marketing agencies, such as Adex360.

From Search “Engine” Optimization, to Search “Everywhere” optimization

While SEO is not entirely dead, it’s no longer the same.

From search engine optimization, it is now SEO. We are in the era where information is available everywhere. Search intent has rapidly changed.

This gave birth to generative AI, including ChatGPT, Gemini, and other chatbots. Similarly, alongside AI overviews and featured snippets, AI information is now also available on social media platforms, such as Instagram.

Therefore, it’s no longer only about search engines. It’s more about optimizing AI. Get your SEO consultancy now to see where you rank in search engines and everywhere.

So, Is SEO DEAD? Short Answer: No!

SEO services are not dead; they have simply been redefined.

Let’s talk about it for a minute.

AI overviews, featured snippets, and even generative AI platforms like ChatGPT and Gemini are surely changing the way search intent is understood.

But here is a question: where do they get most of their content from? Short Answer: Search Engines.

Search engines like Google are still a primary source for AI platforms to gather content from. The higher you rank on Google, the more likely AI algorithms are to show your content.

AI search engines still rely on Google and other search engine-driven algorithms to direct users to relevant information.

So SEO? It is still very much alive. But traditional practices like keyword stuffing? Not so much.

In short, what’s really changing is where and how your content appears.

This is why best seo companies like Adex360 are now rigorously following innovative, semantic and updated SEO practices. From content to ranking, reach out to get your website on top.

What Search Engines Aren’t Saying (or Emphasizing Enough)

Here is everything search engines aren’t telling you, or at least not emphasizing enough:

Not All AI Overviews Reduce Traffic:

While an AI overview can lead to a significant drop in click-through rates, your content still plays a crucial role. For instance, Semrush’s March 2025 data showed zero-click rates didn’t always increase when AI Overviews appeared for specific keywords.

In some cases, CTR remained stable or even improved because users trusted the summaries and clicked through for more detail. This is where content game and EEAT strategies are vital. Google and users both prefer authentic, value-driven content that solves problems.

Brand Trust and E-E-A-T are Essential:

More than backlinks and link building, it is crucial to establish a credible reputation across search engines. This happens when credible sources cite your brand or content as a reference. Plus, the more credible authors, verified information, and solid brand presence you have, the more likely algorithms and AI will trust you.

Content Formats Matter

Lastly, along with content, its format matters too. Think bullet points, listicles, tables, FAQ’s, and “how-to” guides. This type of content is more likely to be picked by generative and search engine algorithms now.

How to Optimize for SEO and Generative AI

So, now the real question is, how do you optimize for SEO and generative AI platforms like ChatGPT and Gemini?

Here are some of the best practices to adapt in 2025. These are your best tips for ranking on search engines and getting AI to feature your content.

Create Answer-Friendly Content

Use FAQ sections and Q&A-style content.
Lead with clear, concise answers to common questions.
Use schema markup (E.g., FAQPage, HowTo) so that AI Overviews or featured snippets can effectively pull your content.

Focus on Expertise, Reputation, Trust (E-E-A-T)

Author bios, credentials, and real examples.
Cite sources, use up-to-date data.
Encourage reviews, bylines, and other content that builds brand trust.
Add the latest statistics.

Optimize for Conversational & Long-Tail Queries

People type (or say) longer queries when using voice search or AI chat. Content needs to match those natural patterns.
Utilize “people also ask” questions, voice search intent, and other relevant strategies.

Monitor AI Visibility & Citations

Use tools (like Otterly.ai, Wix AI Visibility Overview) to see how often your brand is cited in AI Overviews or by generative models.
Adjust content based on which queries are showing overviews and which aren’t.

Maintain Strong Technical SEO

Site speed, mobile friendliness, security (HTTPS). These still matter because if a user clicks and bounces, AI tools and search algorithms detect this behavior.
Structured data, good internal linking, and reliable hosting.

Diversify Traffic Channels

Don’t rely 100% on Google search. Social media, newsletters, direct traffic, and video searches can buffer losses from zero-click SERPs.
Utilize content repurposing: transform blog posts into videos, infographics, or concise content optimized for AI or voice search.

Where to Find the Best SEO Marketing Agency in Pakistan?

If you’re looking to find the best search engine marketing services, Adex360 is an excellent option. They have an expert and dedicated team of SEO experts working religiously to take your website from scratch to the top.

Their SEO expertise includes:

Technical SEO
On-page and Off-page SEO
Website Audits
Link Building
SEO Writing
Tracking and Analysis
Keyword Research
Local SEO

Contact them to receive your complimentary quote now.